I fell into copywriting at the ripe old age of 24 and never looked back. I knew it was my calling from the moment I wrote my first headline for a Sunday circular.

Since then, I've worked in retail, healthcare, insurance and higher-ed, developing everything from email campaigns and radio spots to customer videos, product naming and packaging. I have an affinity for alliteration and a knack for turning complex ideas into words and concepts people can feel. Every project is a new challenge and that’s what I love most.